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  • Writer's pictureNate Payne

The Steph Curry Effect: Why Technology Phenoms Are the 3-Point Shooters of the Business World



In 1979, when the NBA introduced the three-point shot, critics quickly dismissed it as a gimmick. Even highly respected coaches and players openly expressed their skepticism. However, over time, the three-point shot has revolutionized the game, setting new benchmarks for offensive play, challenging age-old defensive strategies, and redefining what it takes to be a winning team.


Just as the three-point shot transformed the game of basketball, technology has fundamentally transformed the game of business. From the Internet and smartphones, to cloud computing and artificial intelligence, technology has become indispensable in the operations, communication, and innovation of companies. By disrupting traditional business models, technology has compelled organizations to adapt new strategies to maintain relevance, achieve success, and keep their competitors on the defensive.


The Rise of Steph Curry and the 3-Point Revolution Today, when we think of the 3-point shot, one name immediately comes to mind: Steph Curry. With his exceptional shooting ability, Curry has not only shattered records but also reshaped how the game is played. His deep-range accuracy and ability to convert shots from beyond the arc have forced opposing teams to adjust their defensive strategies, opening up new opportunities for his teammates and elevating the overall performance of his organization.


The Importance of Technology Phenoms in Business Just as NBA teams have come to appreciate the value of having a 3-point shooter like Curry on their roster, businesses must come to recognize the significance of having technology phenoms within their organization. These players possess an innate understanding of technology trends, tools, and solutions, and are able to leverage them to drive business growth.


Technology phenoms serve as catalysts, bringing fresh perspectives and innovative ideas to the table. Their value lies in the ability to identify and implement technology advancements that not only elevate other business functions, but also give their organization a competitive edge. Whether it’s streamlining operations, enriching customer experiences, or unlocking untapped revenue streams, these phenoms possess specialized skills and knowledge to translate technology into tangible business outcomes.


Adapting to the Game: Are You Utilizing Your 3-Point Shooters? While the NBA has wholeheartedly embraced the significance of three-point shooting, with many teams now structuring their game-day strategies around their sharpshooters, the business world is still in the process of recognizing the true value of technology phenoms.


Unfortunately, many companies continue to take a conventional, yet outdated, approach to technology, viewing it as a cost center, treating it as an afterthought. They essentially relegate their three-point shooters to benchwarmers, overlooking the game-changing potential that their expertise and innovative thinking could bring.


Conversely, forward-thinking companies have embraced a different approach. They have adapted to the game and gained a competitive edge that sets them apart by proactively integrating technology phenoms at every level of their organization, purposefully choosing to make technology a core component of their overall business strategy.


Building a Winning Team Just as NBA teams acknowledge the need for skilled 3-point shooters on their roster, companies must recognize the importance of technology phenoms in their organization. Building a winning team in today’s highly competitive business world requires that you:

  1. Embrace technology as a core element of your strategy: Integrate technology into every aspect of your business, from operations and marketing to sales and customer engagement.

  2. Identify and empower technology phenoms: Identify individuals with a strong passion for technology and provide them with the resources, support, and autonomy they need to shine.

  3. Foster a culture of collaboration: Encourage cross-functional collaboration, allowing technology phenoms to work closely with other teams to drive innovation and positive change.

  4. Invest in continuous learning: Technology is constantly evolving, and companies need to invest in training and development opportunities to keep their technology phenoms sharp and up-to-date.

  5. Recognize and reward success: Celebrate the achievements and contributions of your technology phenoms, creating an environment that nurtures and encourages their growth.

The Competitive Edge The introduction of the 3-point shot was a transformative shift in the game of basketball. The teams that adjusted to this shift and recognized the potential of sharpshooting phenoms like Steph Curry, now dominate the league.


Like the NBA, the game of business is experiencing a transformative shift of its own. To succeed, companies must adjust by integrating technology into their core operations, involving their technology phenoms in strategic planning and decision-making. By doing so, they can leverage technology as a game-changing catalyst to drive growth and keep the competition playing defense.


Remember, the game has changed, having a reliable 3-point shooter in the form of a technology phenom can mean the difference between your organization experiencing, “the thrill of victory, or the agony of defeat”.


Could your organization use a technology phenom? You can reach us here.




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